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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q22-Q27):

NEW QUESTION # 22
What is true about SMS keywords other than HELP and STOP?

A. keywords in child business unit can be shared between other child business units
B. keywords in parent business unit can be shared to any child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in parent business unit are automatically available to all child business units

Answer: C

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 23
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A. Data aggregation
B. Orchestration
C. Unified customer profile

Answer: A,B,C

Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.

NEW QUESTION # 24
To what types of objects can you do a quick send in distributed marketing, Select multiple

A. Contact.
B. Person account, (opportunities, Quick send message records)
C. Lead

Answer: A,C

NEW QUESTION # 25
What user permission is required to configure SSO in social studio.

A. full user
B. custom user
C. Super user
D. limited user

Answer: C

Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.

NEW QUESTION # 26
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Content
B. Operating System
C. Brower
D. Product
E. Banner

Answer: A,D,E

NEW QUESTION # 27
......

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